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Who will you hear from?


At the WeTransform Summit you'll hear from some interesting speakers doing fascinating things. Some of the companies you will have heard of and others you won't. That's because we prioritise the people over the logos. We prefer to bring you the most honest, authentic stories – wherever they are.

Current Session Schedule
(FYI: we're still adding speakers – register to make sure you stay in the loop)

Case Study: Transforming a Formula 1 Racing Team

Building a fast car requires a fast business. 

We're going to hear from Williams Racing's Al Peasland on how the famous Formula 1 team is using what it's learned developing race cars to transform the rest of its business.

"We’re a continuous improvement business, taking the approach we apply to developing our race cars and applying this to the rest of the business.”

In this interview, we’ll ask Al what you can learn from this transformation.

  • How to approach a transformation by building on what you're already good at.
  • How small things can make a big difference.
  • Why building a fast car requires a fast business.
  • Driving change in a close-knit team. ("The Williams Team, inside the fast paced World of F1, has a very strong family culture" explains Al.)

We're lucky to be joined by Al Peasland, is Head of Technical and Innovation Partnerships at Williams Racing

“It Was Hell on Earth. It Was Like Pushing a Boulder Up a Mountain On Your Own.”

Finance Director Ally MacIndoe led a procurement transformation programme at the British Council.

Like a lot of transformations, it SOUNDED innocent enough. But life is never easy when you change how an organisation spends money.

“At the time, over 800 people in the MENA region could raise a purchase order. We weren’t getting value for money, and compliance was a nightmare”.

After the change, only 20 people could buy things. To spend money you needed to come and talk to the MarketPlace team.

It worked – the organisation is saving millions each year thanks to a centralised procurement team. But the journey was not easy.

“There were people who were dead against it” says Ally. “Sometimes, trying to change people’s behaviours could be like banging your head against a brick wall.”

In this session we will hear how the British Council approached this – and get some thoughts on how you drive through changes to systems and processes that so many people feel they own.

We’ll also hear from other people doing similar projects at other large organisations.

Ally MacIndoe – Finance Director, MENA at the British Council – saved the organisation millions by changing how it spent money. She is telling us how she made the change happen – even though there was a lot of resistance.

Case study: "How To Gain Control Over Chaos – Without Clipping People's Wings"

A giant media company had a problem.

Over the years it had created or acquired thousands of events and conferences – and now all of them had completely different brands, and everything was a mess.

But bringing them together under one coherent brand identity wasn't just a design challenge – it was an epic influencing challenge.

How do you make entrepreneurial people around the world "play nice" with head office?

You'll hear the story of how Informa and their agency Nalla led a transformation that trod a careful line between chaos and control.

Informa rebranded 3,000 events in 12 months. It was as much a political transformation as a design challenge. Hear the story.

Case study: "Building Unilever's Startup Foundry"

Are you fired up for what you do? And are you prepared to be fired for what you believe in?

Life as a corporate change agent is never easy. In this session we'll be speaking to Jeremy Basset about his journey of driving transformation within Unilever.

Whether you're battling office politics or pushing against the status quo, delivering corporate transformation requires a well balanced mix of boldness, vision and craziness.

Jeremy was responsible for launching and leading the Unilever Foundry, Unilever's platform for partnering with innovative startups. The Unilever Foundry pioneered the concept of startup-corporate collaboration – but getting it going was NOT straight forward.

Join us to hear more about Jeremy's journey of driving transformation at Unilever.

Jeremy Basset of Co:Cubed originally set up Unilever's innovation foundry. He tells the story of how he got the organisation to take it seriously.

Interview: "What goes wrong in major transformations... that nobody wants to talk about?"

Dr Sam Shah is one of Britain's most influential digital leaders, advising healthcare organisations and governments on digital transformation. (He was previously Director of Digital Development for NHSx.)


For this interview Sam has one request: "Don't just ask me about the things that worked. Let's talk about what went wrong – the stuff nobody wants to talk about."

In this interview we’ll dive to the bottom of the swamp when it coms to major programmes:

  • What are all the things that happen in major transformations that people never talk about?
  • What are some behaviours you see time and time again that cause problems?
  • What are the things in change and transformation that we don't yet have an answer to?

"None of this is unique to the public sector. I've seen it everywhere."

Join this interesting session where we unpack some of the behaviours at play in some of the world’s most important transformations.

Dr Sam Shah is a Global Clinical & Digital Adviser. Sam was previously Director of Digital Development for NHSx.

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